This project was all about service design, with the dentist being something that many people fear, the aim was to reduce this fear by redesigning the way the dental service works. This project was to be submitted for the RSA competition.

I focused my project on the average adult, and developed a concept that took the dentist to the workplace. The idea behind this came because many people fear the environment of the dentist and can find it hard to find time to get to the dentist, so bring the dentist check up to the workplace gives the patiant a familiar environment and means that the do not have to travel to the dentist taking time off work. The company funds this to convince people to stay in work and not take time off to travel to the dentist, as this time off can cost as much as a average check up.

The patient will also pay a small fee to help fund the dentists community work, visiting schools and teaching the children all about good dental hygiene, this community work will help convince the patient to have there check up done as they feel they are doing something good, much like giving blood. This service offers benefits for the entire community, the office saves money as people are off work less as they do not need to travel to the dentist, the patients benefits as they have a more comfortable environment for their check ups and pay less for the check up, and the local schools benefit from education on dental hygiene.